The Clarity Pack

Clarity before
configuration.

A guided diagnostic that produces seven foundational clarity documents about your business… before any technology, tools, or systems get built.

Get the pack See what you’ll produce
7
Working documents
5–8
Hours to answer
48hr
Deliverable turnaround
$500
One-time fee
100%
Credited toward Full Engagement
The thesis

Tools don’t fix unclear businesses. They amplify whatever’s already happening.

Read it as
What you walk away with · pt. 1

Seven documents.
In your voice.

Each document is the output of a focused interview — Send these back to Soul Props for highly-polished deliverables you can be proud of.

Sample Deliverable
00
Pre-flight
Brand & Market
# Brand and Market: [YOUR FIRM] ## Niche Small commercial restaurant + retail tenant improvement, in a single county. ## Audience Small commercial GCs who need a master electrician they can trust unsupervised. ## UVP The same person who bids the job runs the job and signs off on it.
00 · Brand & Market
01
Tier 1 · Foundational
Operator Snapshot
# Operator Snapshot: [YOUR FIRM] ## Who I am, operationally [YOUR ROLE]. I run the bidding, I pull the permits, I walk every job with the inspector, and I sign off on every install before it leaves us. ## What only lives in my head - Which inspector checks what - How each GC runs a job
01 · Operator Snapshot
02
Tier 1 · Foundational
Pipeline Map
# Pipeline Map: [YOUR FIRM] ## Stage 1: Attract Inbound from [3 named referral sources]. ## Stage 2: Capture Phone or text. Single point of failure. ## Where the journey is broken Missed calls without voicemail are invisible.
02 · Pipeline Map
03
Tier 1 · Foundational
Delivery Architecture
# Delivery Architecture: [YOUR FIRM] ## What we deliver Four service lines. Three are reproducible by a senior journeyman with checklists. One is structurally founder-dependent. ## Where I am required Final sign-off on every install. Pre-2000 troubleshooting.
03 · Delivery Architecture
04
Tier 2 · Relational
Referral Anatomy
# Referral Anatomy: [YOUR FIRM] ## Move List 1. [REFERRER A] — Needs Activation 2. [REFERRER B] — Needs Equipping 3. [REFERRER C] — Needs Top of Mind
04 · Referral Anatomy
05
Tier 2 · Relational
Decision Architecture
# Decision Architecture: [YOUR FIRM] ## What I take on Restaurant + retail TI under 15,000 sq ft, in-county. ## What I decline Residential rewires. Anything requiring permits I can't pull myself. ## Where I lowball (I think I don't. The data will say otherwise.)
05 · Decision Architecture
06
Tier 3 · Strategic
Leverage Map
# Leverage Map: [YOUR FIRM] ## Top 3 priorities 1. [OPPORTUNITY 1] — One text. One walkthrough. 2. [OPPORTUNITY 2] — Highest succession-risk mitigation. 3. [OPPORTUNITY 3] — Stops continuous bid leakage.
06 · Leverage Map
00
Pre-flight
Brand & Market
# Brand and Market: [YOUR FIRM] ## Niche Small commercial restaurant + retail tenant improvement, in a single county. ## Audience Small commercial GCs who need a master electrician they can trust unsupervised. ## UVP The same person who bids the job runs the job and signs off on it.
00 · Brand & Market
01
Tier 1 · Foundational
Operator Snapshot
# Operator Snapshot: [YOUR FIRM] ## Who I am, operationally [YOUR ROLE]. I run the bidding, I pull the permits, I walk every job with the inspector, and I sign off on every install before it leaves us. ## What only lives in my head - Which inspector checks what - How each GC runs a job
01 · Operator Snapshot
02
Tier 1 · Foundational
Pipeline Map
# Pipeline Map: [YOUR FIRM] ## Stage 1: Attract Inbound from [3 named referral sources]. ## Stage 2: Capture Phone or text. Single point of failure. ## Where the journey is broken Missed calls without voicemail are invisible.
02 · Pipeline Map
03
Tier 1 · Foundational
Delivery Architecture
# Delivery Architecture: [YOUR FIRM] ## What we deliver Four service lines. Three are reproducible by a senior journeyman with checklists. One is structurally founder-dependent. ## Where I am required Final sign-off on every install. Pre-2000 troubleshooting.
03 · Delivery Architecture
04
Tier 2 · Relational
Referral Anatomy
# Referral Anatomy: [YOUR FIRM] ## Move List 1. [REFERRER A] — Needs Activation 2. [REFERRER B] — Needs Equipping 3. [REFERRER C] — Needs Top of Mind
04 · Referral Anatomy
05
Tier 2 · Relational
Decision Architecture
# Decision Architecture: [YOUR FIRM] ## What I take on Restaurant + retail TI under 15,000 sq ft, in-county. ## What I decline Residential rewires. Anything requiring permits I can't pull myself. ## Where I lowball (I think I don't. The data will say otherwise.)
05 · Decision Architecture
06
Tier 3 · Strategic
Leverage Map
# Leverage Map: [YOUR FIRM] ## Top 3 priorities 1. [OPPORTUNITY 1] — One text. One walkthrough. 2. [OPPORTUNITY 2] — Highest succession-risk mitigation. 3. [OPPORTUNITY 3] — Stops continuous bid leakage.
06 · Leverage Map
What you walk away with · pt. 2

Seven documents.
In your voice.

Click any tab to read a realistic document end‑to‑end.

Marisol Reyes is a fictional person based on a collection of real Soul Props clients.

00
Foundational · The Clarity Pack

Brand & Market

Who you serve, what you actually sell, and the voice the rest of the pack will be written in.

Document 00 of 06
~520 words
Marisol Reyes

Niche

High-end residential interior repaints and small-commercial tenant-improvement painting (under 8,000 sq ft) in the Charlotte and Asheville metros. We don’t bid new construction. We don’t bid commercial buildouts over 8,000 sq ft.

Audience

Dual-income working professionals in established neighborhoods, small commercial property owners running 1–3 tenant improvements/year, and a short list of pre-listing realtors.

Unique Value Proposition

A fully-vetted crew that shows up when promised, leaves the space cleaner than we found it, and runs the entire experience digitally so the client never loses an hour managing us.

“We’d rather lose a bid than commit to a deadline we can’t honor.”

Ideal-client pattern

  • Dual-income household, $700K+ home, established Charlotte or Asheville neighborhood
  • Will text photos of what they want and trust the crew to execute
  • Won’t ask for a $300 discount because we used one less gallon than the estimate priced

Brand voice

The painter their financial advisor would use — no upsells, no jargon, no surprises after we start.

Sample Deliverable
7 documents · 1 honest operator · written in your voice
What you actually do, after payment

Fill out the workbook.
Just answer the questions.

The Clarity Pack isn’t a workbook. It’s an interview engine. Set it up once — about ten minutes — and from then on, your only job is to answer the questions it asks you. One at a time, in your own words.

10 min · once
Set it up

Open SETUP_CHECKLIST.md and follow the steps. From download to first working session: about ten minutes.

~45–90 min · per document
Answer the questions

The engine interviews you. It pushes back on vague answers, names contradictions, and stays inside one document at a time.

End of session
Document, written

The engine produces a clean, finished document in your voice. You review. No drafting, no polishing.

Get the pack

Begin with
honest answers.

$500
One-time fee

Includes the AI Tools & Leverage Assessment + 60-minute meeting with Jordan when you submit your completed documents. 100% credited toward the Soul Props Full Engagement, if you engage within 30 days of your scheduled 60-minute meeting.

The Clarity Pack
$500USD · one-time fee
  • 10-minute simple setup walkthrough
  • Instructions for your Claude.ai Project's "Custom Instructions"
  • AI-driven document creation methodology
  • 7 Foundational Business Clarity documents
  • AI Tools & Leverage Assessment & 60-minute consultation
Buy the Clarity Pack

Secure checkout via Kit. You’ll receive the download link by email immediately after purchase. From payment to first working session: ~10 minutes

Already purchased? Submit your 7 completed documents to receive your polished deliverables + 60-minute session.

Common questions

Questions, answered.
Plainly.

The Clarity Pack is a Claude.ai Project — a preconfigured AI interview engine you load once and run at your own pace. It interviews you about your business across seven domains: how you're positioned, how you operate, how work reaches you, how you deliver it, where your referrals actually come from, how you make decisions, and where your highest-leverage opportunities live. At the end of each session, it produces a finished document in your voice. No drafting. No polishing. Just honest answers.

Clarity before
configuration. Always.

Seven documents. One honest operator. The clarity that makes everything downstream possible.

Get the pack