Jordan Rothenberg
Behavioral Design & Change Management
Jordan founded Soul Props after more than 10 years training, developing, and coaching leaders and organizations in higher education, non-profit, international development, federal government, and start-up settings.
Track recordDelivered global trainings on enterprise asset management, fleet management, and procurement software for 750+ users with 98.1% satisfaction at Accenture Federal Services. Named Change Management Team MVP for redesigning onboarding systems. At GWU's Student Financial & Registration Services, designed the first-ever quality metrics, holistic scoring system, and rubric for customer service specialists. Holds active secret security clearance. Indiana Real Estate Broker.
CredentialsM.A. in Organizational Leadership & Learning (GWU). CPTD certified. Octalysis Level 1 certificate in Behavioral Design & Gamification. Certified Positive Psychology Coach (CPPC). ICAgile Certified Professional (ICP). DACUM Facilitator certificate.
What this means for clientsOperational systems designed around how people actually adopt new workflows…not just software implementation. Infrastructure that organizations will actually use, not abandon after the consultant leaves.
Wayne Renbjor
Architecture & Engineering
Wayne brings over 25 years of senior full-stack development and technical architecture to Soul Props, with a track record of building production-grade systems across enterprise, financial services, and creative technology settings.
Track recordBuilt a $28M platform from scratch after losing his entire dev team in week one. Developed network management system across 20,000 devices that outperformed Cisco Prime. Created WCAG 2.1 automation and award-winning accessible experiences for Bank of America. Developed AI-powered homepage concept in 2023 that skeptics called "the worst idea ever"…Google launched the same thing in 2025.
CredentialsWayne works with proper discipline: PRDs, epics, story-by-story validation. No hardcoded credentials. No leaked API keys. No technical debt for future teams to inherit. Architecture, not prayers.
What this means for clientsSophisticated automation systems built with actual architectural discipline. Infrastructure that works in production, not just in demos.
Shelby Schultz
Digital Marketing Strategy
Shelby brings a marketing strategist's instinct and 12+ years of client-facing leadership to Soul Props, helping businesses and entrepreneurs grow through social media, digital platforms, and content that drives engagement and measurable results.
Track record2025 Platinum Winner for Advertising, Digital Advertising, and Web Design (Bloomington Community Votes). Builds full-funnel local and digital programs across advertising, SEO, web design, and social media…known for learning a brand fast and becoming a genuine ambassador for it. Serves as a BNI Education Coordinator and on the social media council for TradeWins, a collective helping residential contractors run better businesses.
CredentialsMarketing strategy across social media, content, SEM, and web development. An Army National Guard veteran with a decade-plus in client-facing leadership, grounding her project management and client relations.
What this means for clientsMarketing that blends local presence with digital reach…run by a partner who learns your brand and shows up for it, focused on engagement and measurable results, not vanity reach.
Noah Skiles
Financial Strategy
Noah brings a CPA's rigor and nearly a decade of small-business accounting and tax experience to Soul Props, helping owners cut through financial complexity and make decisions grounded in their actual numbers.
Track recordFounder of Eqwil, an accounting firm built exclusively around service-based small businesses. An Air Force veteran, Noah has spent eight-plus years guiding owners through tax compliance, financial management, and growth…trading buzzwords and jargon for clear, actionable insight. He pairs technical expertise with a genuine human touch, treating each client's success as a reflection of his own. He specializes in service-based small businesses, embracing modern accounting tools and serious data security to keep clients' financials accurate, current, and protected.
CredentialsCertified Public Accountant (CPA). B.S. from Park University and an Associate of Applied Science from the Community College of the Air Force. U.S. Air Force veteran.
What this means for clientsFinancial strategy that turns messy numbers into clear decisions…so the systems and automation Soul Props builds are grounded in real margins, cash flow, and a plan for growth.
