Jordan Rothenberg
Strategy & Adoption
Jordan founded Soul Props after more than 10 years training, developing, and coaching leaders and organizations in higher education, non-profit, international development, federal government, and start-up settings.
Track recordDelivered global trainings on enterprise asset management, fleet management, and procurement software for 750+ users with 98.1% satisfaction at Accenture Federal Services. Named Change Management Team MVP for redesigning onboarding systems. At GWU's Student Financial & Registration Services, designed the first-ever quality metrics, holistic scoring system, and rubric for customer service specialists. Holds active secret security clearance. Indiana Real Estate Broker (previously managed 21 short-term rental properties).
CredentialsM.A. in Organizational Leadership & Learning (GWU). CPTD certified. Octalysis Level 1 certificate in Behavioral Design & Gamification. Certified Positive Psychology Coach (CPPC). ICAgile Certified Professional (ICP). DACUM Facilitator certificate.
What this means for clientsOperational systems designed around how people actually adopt new workflows…not just software implementation. Infrastructure that organizations will actually use, not abandon after the consultant leaves.
Wayne Renbjor
Architecture & Engineering
Wayne brings over 25 years of senior full-stack development and technical architecture to Soul Props, with a track record of building production-grade systems across enterprise, financial services, and creative technology settings.
Track recordBuilt a $28M platform from scratch after losing his entire dev team in week one. Developed network management system across 20,000 devices that outperformed Cisco Prime. Created WCAG 2.1 automation and award-winning accessible experiences for Bank of America. Developed AI-powered homepage concept in 2023 that skeptics called "the worst idea ever"…Google launched the same thing in 2025.
CredentialsWayne works with proper discipline: PRDs, epics, story-by-story validation. No hardcoded credentials. No leaked API keys. No technical debt for future teams to inherit. Architecture, not prayers.
What this means for clientsSophisticated automation systems built with actual architectural discipline. Infrastructure that works in production, not just in demos.
Katelyn Keller
Full-Stack Brand & Growth Expert
Katelyn brings 18+ years of full-stack marketing strategy to Soul Props, with a track record of turning ambitious brand visions into measurable growth across startup, enterprise, nonprofit, and creative sectors.
Track recordIncreased web traffic by 850%+ in a single quarter through full-funnel strategy. Drove 777% interaction growth in 90 days via optimized copy, landing pages, and platform-native content. Built and scaled marketing programs for brands including Hilton, The Groundlings, and multiple fintech and wellness companies. Launched CRM systems, e-commerce stores, and multi-channel campaigns from the ground up.
Credentials18+ years spanning destination marketing, digital strategy, growth marketing, and brand development. Deep platform fluency across social, PPC, email, and content marketing. Experienced in AI-augmented content strategy and data-driven optimization.
What this means for clientsBrand and growth strategy grounded in audience insight and real conversion data…not vanity metrics. Campaigns that actually move the needle.
